The look
Hot pink, orange, teal, cream. Hand-drawn type. The mascot rotated -10 degrees because it looks better that way. We treat the brand the way we treat the menu — loud, opinionated, and unmistakable.
Identity
Loud colors. Loaded fries. Zero corporate energy.
Friskie isn’t a chain pretending to be local. It’s a Rhode Island brand that grew out of a truck — and still acts like it.
The tone
We sound like the people who actually run the place. Short sentences. Real opinions. Light on buzzwords. Heavy on fries.
Rhode Island energy
We’re a state, not a region. Everything we make is rooted here — the food, the people, the events we show up to. That’s the whole identity.
“If a focus group would approve it, we probably won’t do it.”